Apple Watch Sales Falling Continuously Amid Lack of New Models

Apple's planetary smartwatch shipments declined by 19% year-over-year successful 2024, marking the company's 2nd consecutive yearly driblet and the 5th consecutive 4th of falling sales, according to caller information from Counterpoint Research.


According to Counterpoint's Global Smartwatch Shipment Tracker for the 4th fourth of 2024, Apple experienced shipment declines successful each large regions but India. The astir important driblet occurred successful North America, which accounts for much than fractional of Apple Watch shipments globally.

The study identifies aggregate contributing factors down the sustained downturn. Chief among them is the lack of a caller Apple Watch SE model, which has historically served arsenic Apple's astir fashionable smartwatch successful presumption of measurement during post-launch periods. The past SE exemplary came retired successful the 3rd 4th of 2022 and its continued lack passim 2024 is cited arsenic a cardinal operator of weakened shipment growth.

The Apple Watch Series 10 was released successful 2024, offering "fewer important upgrades" implicit its predecessor, which reduced user inducement to upgrade. The exemplary was affected by ongoing ineligible issues successful the United States, wherever Apple was required to region the humor oxygen sensor diagnostic from affected units owed to patent litigation.

The deficiency of an Apple Watch Ultra 3 exemplary successful 2024 is besides a contributing factor. The Apple Watch Ultra enactment had antecedently accounted for implicit 10% of Apple Watch shipments globally, but its stock dropped to nether 8% successful the 4th fourth of 2024 successful the lack of a caller model. Counterpoint noted that this diminution contributed measurably to Apple's wide shipment losses successful the precocious smartwatch category, wherever Apple's marketplace stock fell by 8% points year-over-year.

Despite the contraction successful shipments, Apple continues to predominate the precocious smartwatch conception by portion volume. However, the caller declines people a reversal from earlier years of growth. According to erstwhile Counterpoint data, Apple Watch shipments accrued by 27% successful 2021. In 2022, maturation stalled and the institution reported zero percent year-over-year change. This was followed by a 10% diminution successful 2023, which astir doubled successful standard successful 2024.

The downturn coincides with stronger show from rival smartwatch manufacturers. While Apple's planetary shipments contracted, each different large vendors successful the precocious smartwatch class saw year-over-year growth, according to the report.

Rumors suggest that Apple is preparing to merchandise a third-generation ‌Apple Watch SE‌ with a revamped plan and perchance a little terms point, an Apple Watch Series 11 with caller wellness monitoring capabilities and 5G connectivity, and an Apple Watch Ultra 3 with outer connectivity. The caller models should motorboat successful the fall, apt alongside the iPhone 17 lineup.
This article, "Apple Watch Sales Falling Continuously Amid Lack of New Models" archetypal appeared connected MacRumors.com

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