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"Intense lobbying efforts successful Germany, Italy and different countries successful Europe whitethorn unit america to retreat this diagnostic to the detriment of European consumers," Apple said successful a connection to DPA.
Apple is referring to App Tracking Transparency (ATT), a diagnostic that lets iPhone and iPad users determine whether to let apps to way their enactment crossed different apps and websites for advertizing purposes. Users tin take to let apps to inquire for permission, oregon crook disconnected tracking entirely.
The anti-tracking features were implemented successful Apple's iOS 14 updates. ATT prevents apps from accessing the advertizing identifier of an ‌iPhone‌, ‌iPad‌, oregon Apple TV without explicit permission, truthful apps can't way what users bash connected their devices and past usage the accusation gleaned for advertisement targeting.
ATT has been unsurprisingly unpopular with advertisers and information brokers. Facebook rallied hard against App Tracking Transparency up of when it rolled out, positioning Apple arsenic an force of tiny businesses and taking retired aggregate full-page paper ads.
Germany launched a probe into App Tracking Transparency back successful 2022, and successful February 2025, Germany's Federal Cartel Office preliminarily ruled that Apple abused its marketplace powerfulness with ATT, giving itself preferential treatment, adjacent though Apple says it does not cod information from third-party apps. The cartel said that Apple's restrictions made it "far much difficult" for app publishers to entree idiosyncratic information applicable for advertising.
In March 2025, Apple was fined 150 cardinal euros by France's Competition Authority. French regulators said that Apple analyzable the process for users to opt retired of tracking and unfairly disadvantaged third-party developers and advertisement providers. Apple is facing a akin probe successful Italy, with a ruling expected aboriginal this year.
Apple said that it has presented solutions to regulators successful Europe, but it is facing analyzable solutions that would undermine App Tracking Transparency. Apple besides said it volition enactment to support the diagnostic disposable to Europeans. "We volition proceed to impulse the applicable authorities successful Germany, Italy and crossed Europe to let Apple to proceed providing this important privateness instrumentality to our users."
This article, "Apple Warns App Tracking Transparency Could Be Disabled successful Europe" archetypal appeared connected MacRumors.com
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