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The 4.3 Spam regularisation already barred overly elemental apps successful saturated categories, but Apple present includes connection saying low-effort apps could beryllium pulled from the App Store. Apps successful oversaturated categories that are not updated, improved, oregon bash not pull customers whitethorn beryllium removed, according to Apple.
App Guideline 4.3(b) New Language:
Don't taxable apps that are indistinguishable from what's already wide available. Opportunistically creating variants of existing app categories oregon fashionable apps degrades App Store discovery, reduces wide app quality, and harms some users and developers. Certain kinds of apps, specified arsenic dating, flashlight, dependable effects, wallpaper, elemental timers, and luck telling, are good established connected the App Store and we volition not judge caller submissions unless they connection a meaningfully antithetic oregon improved experience. We whitethorn region these apps from the App Store going guardant if they are not updated, improved, oregon bash not pull customers. Other kinds of apps, specified arsenic drinking games, Kama Sutra, fart, and burp apps, are mediocre, low-quality, oregon low-effort and bash not adhd worth to the App Store. Repeated submissions of this benignant whitethorn pb to removal from the Apple Developer Program.
App Guideline 4.3(b) Old Language:
Also debar piling connected to a class that is already saturated; the App Store has capable fart, burp, flashlight, luck telling, dating, drinking games, and Kama Sutra apps, etc. already. We volition cull these apps unless they supply a unique, high-quality experience. Spamming the store whitethorn pb to your removal from the Apple Developer Program.
Apple says it won't o.k. dating, flashlight, dependable effect, wallpaper, elemental timer, and luck telling apps unless they are meaningfully antithetic from existing apps. Apple says fart, burp, Kama Sutra, and drinking crippled apps are "mediocre, low-quality, oregon low-effort" and adhd nary worth to the App Store. Repeated app submissions of this benignant could pb to removal from the Developer Program.
Wording connected spam apps is clearer than before, and it sounds similar Apple volition o.k. less apps successful saturated categories and whitethorn adjacent cleanable up immoderate clutter apps that get nary interest.
Apple besides added caller item to its 1.2 regularisation connected apps with user-generated content, which is simply a line that has seen Apple threaten to region apps similar Grok from the App Store. Apple present makes it wide that app developers are liable for removing contented that violates App Store guidelines, specified arsenic pornographic content.
It is your work to region contented that violates this guideline, your presumption of service, oregon your assemblage standards. If we find specified content, we volition inquire you to region it, and supply a program to amended your compliance with this guideline. Based connected your response, your app whitethorn beryllium removed from the App Store until you tin show improvements that bring your app into compliance. Egregious oregon repeated behaviour is grounds for contiguous removal of your app from the App Store, and from the Apple Developer Program.
Apps that bash not person a compliance program for addressing contented violations could beryllium removed from the App Store.
Apple's last line alteration (4.5.3) bars app developers from utilizing Live Activities to spam, phish, oregon nonstop unsolicited messages to customers.
The afloat App Store Review Guidelines are disposable connected Apple's website.
This article, "Apple Updates App Store Guidelines With Stricter Rules for Low-Quality Apps" archetypal appeared connected MacRumors.com
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