Apple TV's Second-Largest Market Is Brazil, Says Eddy Cue

Apple's SVP of services Eddy Cue has revealed that Brazil is Apple TV's second-largest marketplace by subscriber number and its fastest-growing, successful an interrogation with Brazilian paper Folha de S. Paulo (via 9to5Mac).


Speaking connected the sidelines of Apple's caller media lawsuit successful Santa Monica wherever the institution previewed its 2026 contented slate, Cue acknowledged that Apple has yet to nutrient immoderate archetypal contented successful Brazil. Competitors similar Netflix, Amazon, and Disney, meanwhile, person turned the state into a large accumulation hub, leaving Apple successful catch-up mode.
"It doesn't determination arsenic rapidly arsenic I'd like, particularly if you privation to beryllium genuinely good, but we'll get there," Cue said. "I cognize Brazilians privation prime – I admit that – and I besides cognize there's a batch of accidental successful Brazil to make beardown content."Cue besides reaffirmed Apple's committedness to theatrical releases done organisation partnerships, pointing to the occurrence of "F1: The Movie," which was released successful theaters by Warner Bros. and went connected to gain an Oscar nomination. Cue conceded that "the barroom for leaving location and going to the movie theater" is getting progressively higher, but helium believes the acquisition remains irreplaceable.
"There's nary substitute for that acquisition – for watching a movie collectively, going connected a day astatine the movies, enjoying a nighttime retired with friends oregon children watching a film," Cue said. "It's thing genuinely unique, and I judge it volition go adjacent much invaluable implicit time."At the clip of the interview, Netflix was inactive successful the moving to get Warner Bros. Asked whether a imaginable woody could complicate Apple's theatrical organisation arrangements, Cue was unconcerned. "We person a large narration with the Netflix squad – I've known them for a agelong clip – and the aforesaid is existent of our narration with Warner," helium said. "I cognize Ted [Sarandos – Netflix CEO] precise well. Well capable to judge we'll proceed moving unneurotic successful the future."

Netflix has since dropped retired of the bidding, with Paramount present wide expected to triumph ownership of Warner Bros. pursuing regulatory approval. Meanwhile, Apple has struck a U.S. concern with Netflix to bring the implicit latest play of Formula 1: Drive to Survive to Apple TV.

A March 2025 report by The Information revealed that Apple TV subscriptions grew to astir 45 cardinal successful 2024, but it was inactive losing much than $1 cardinal annually. The institution has spent much than $5 cardinal a twelvemonth connected contented since the work launched successful 2019, but this was reduced by $500 cardinal successful 2024 successful effect to a propulsion for cutbacks from Apple CEO Tim Cook and different executives.
This article, "Apple TV's Second-Largest Market Is Brazil, Says Eddy Cue" archetypal appeared connected MacRumors.com

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