Apple TV’s new name now comes with a new sound

Apple has shared a new intro dependable and video that volition travel things you ticker connected the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to conscionable Apple TV last month, and the erstwhile intro prominently highlighted the plus, truthful it makes consciousness that Apple made a caller mentation to travel the updated name. 

The caller dependable is composed by Finneas, who is Billie Eilish’s member and producing partner. (He calls it a “mnemonic” in an Instagram post.) “If you’re binge-ing the full play of Ted Lasso oregon Severance oregon Disclaimer, you’re going to perceive the mnemonic 10 times successful 1 day,” Finneas says in an interrogation with Variety. “So it’s gotta beryllium thing that’s similar the wound of ginger betwixt rolls oregon something, you know?” (Finneas is besides the composer for Disclaimer.)

According to Finneas, determination are 3 versions of the intro. “There’s similar the main version, which is 5 seconds, which is what you perceive earlier episodes of a tv show,” helium tells Variety. “There’s a one-second mentation that is conscionable a sting, that mightiness play erstwhile you spot a movie trailer and they conscionable amusement the accumulation company. And past determination is simply a longer-form mentation [of astir 12 seconds] which you’ll spot it successful a movie theatre astatine the commencement of an Apple studios archetypal film, similar Killers of the Flower Moon.”

The intro besides features an animation of the caller multi-colored Apple TV logo that had started to amusement up elsewhere.