Apple TV Plus is being rebranded to… Apple TV

The positive awesome successful the existent logo is inactive contiguous crossed Apple’s website.

The Apple TV Plus streaming work is being rebranded with a “vibrant caller identity,” according to the Cupertino company, and is “now simply Apple TV.” The announcement was concisely mentioned astatine the bottommost of Apple’s latest property release regarding the December 12th streaming debut of F1 The Movie. At the clip of writing, nary changes person been made to the existent Apple TV Plus branding crossed Apple’s website oregon press portal.

The alteration is apt to origin immoderate confusion, fixed that the caller sanction is already utilized by the Apple TV app that allows users to bargain oregon rent movies, and hardware similar the Apple TV 4K. Even the wording connected Apple’s ain announcement highlights the muddled branding, saying that F1 is disposable to acquisition connected Apple TV “ahead of its planetary streaming debut connected Apple TV,” and that “Apple TV is disposable connected the Apple TV app” connected devices like… you got it, Apple TV.

Apple hasn’t shared immoderate different details astir the caller branding for its streaming service, truthful it’s unclear if it volition beryllium introducing an updated logo, oregon uncovering different ways to separate it from existing products. We’ve asked Apple if immoderate changes volition beryllium made to the Apple TV app and Apple TV hardware, and volition update if we perceive back.