Apple TV Claims First F1 Viewership Victory Over ESPN

Apple TV aired the archetypal Formula 1 contention of the 2026 play past play pursuing an exclusive streaming rights concern for 5 years, and Apple elder VP of services Eddy Cue is already calling it a triumph for the company.


Cue told The Hollywood Reporter that viewership for past week's Australian Grand Prix was up twelvemonth implicit twelvemonth compared to the 2025 race, which aired connected ESPN.

"The 2026 Formula 1 play connected Apple TV is disconnected to a beardown start, with fans responding positively and viewership up twelvemonth implicit twelvemonth for the archetypal weekend, exceeding some F1 and Apple expectations," Cue said.

As is emblematic for Apple TV, Cue declined to connection circumstantial viewing figures, but we bash cognize that past year's Australian GP garnered an averaged 1.1 cardinal viewers for ESPN connected its late-night clip slot.

Any summation successful viewership implicit ESPN is simply a triumph for Apple, and with U.S. races similar Miami and Montreal coming up, the institution is apt betting connected much ratings improvements implicit the erstwhile rights holder.

F1 play entree is included with each Apple TV subscription ($12.99 per month) successful the United States. The concern allows ‌Apple TV‌ to supply broad sum of Formula 1, including each practice, qualifying, Sprint sessions, and Grands Prix.

The Hollywood Reporter's afloat sum of Apple TV and F1 is available to work online.
This article, "Apple TV Claims First F1 Viewership Victory Over ESPN" archetypal appeared connected MacRumors.com

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