Apple turned the CrowdStrike BSOD issue into an anti-PC ad

It’s been a portion since Apple past mocked Windows security, but the iPhone shaper has conscionable released an advertisement that hits Windows hard. The eight-minute commercialized pokes amusive astatine the CrowdStrike Blue Screen of Death (BSOD) contented that took down millions of Windows machines past year.

Apple’s advertisement follows The Underdogs, a fictional institution that’s astir to be a commercialized show, earlier a PC outage causes chaos and a Blue Screen of Death shuts down machines astatine the convention. If it wasn’t wide Apple was mocking the infamous CrowdStrike incident, an IT adept appears successful the mediate of the advertisement and starts discussing kernel-level functionality, the halfway portion of an operating strategy that has unrestricted entree to strategy representation and hardware.

CrowdStrike’s Falcon extortion bundle operates astatine the Kernel level, and a buggy update past year created BSOD issues that took down banks, airlines, TV broadcasters, and overmuch more.

“The endpoint information API handles kernel-level functionality by default, it doesn’t assistance kernel-level access,” says Sam, Apple’s information adept character. “The deepest parts of an operating strategy are being protected from modification by third-party bundle oregon malware, which is evidently what happened to those PCs. It’s a PC problem, your Macs are secure.”

Apple’s solution successful its commercial? Switch to Mac, of course. The advertisement shows however The Underdogs were capable to support moving connected Macs and marque sales, portion the remainder of the normal switched to Mac Minis.

Apple has a agelong past of mocking Windows security. The archetypal “Get a Mac” TV run started astir 20 years ago, and included a 30-second spot of the “I’m a PC” feline sneezing aft catching a virus. Apple’s “I’m a Mac” guy, histrion Justin Long, adjacent returned a fewer years agone and defected to Intel to praise PCs, earlier besides appearing successful Qualcomm’s skit blasting macOS notifications and nag screens.