Apple Tops 2025 Smartphone Market With 20% Share, 10% Growth

Apple emerged arsenic the planetary smartphone marketplace person successful 2025, capturing a 20% marketplace stock with 10% year-over-year shipment maturation – the highest among the apical 5 brands, according to information released contiguous by Counterpoint Research.


Global smartphone shipments grew 2% year-over-year successful 2025, marking the 2nd consecutive twelvemonth of growth. Counterpoint said the marketplace was driven by much consumers taking vantage of financing options to upgrade to premium devices, arsenic good arsenic expanding adoption of 5G devices successful emerging markets.

Samsung ranked 2nd down Apple with a 19% marketplace stock and humble 5% shipment growth, portion Xiaomi retained 3rd spot with 13% share.

"Apple's maturation successful 2025 was driven by its expanding beingness and rising request crossed emerging and mid-size markets, supported by a stronger merchandise mix," said Counterpoint elder expert Varun Mishra.

"The iPhone 17 bid gained important traction successful Q4 pursuing its palmy launch, portion the iPhone 16 continued to execute exceptionally good successful Japan, India and Southeast Asia."

Apple's show was said to person been amplified by the pandemic-era upgrade rhythm reaching an inflection point, with millions of users owed for instrumentality replacement. In Q4 2025, Apple accounted for one-quarter of planetary shipments, its highest-ever quarterly share, according to the report.

While U.S. tariff concerns prompted manufacturers to front-load shipments successful the archetypal fractional of the year, the interaction really proved milder than anticipated, and the effects connected second-half volumes were limited.


However, Counterpoint's outlook for 2026 is much conservative. "The planetary smartphone marketplace is acceptable to soften successful 2026 amid DRAM/NAND shortages and rising constituent costs, arsenic chipmakers prioritize AI information centers implicit smartphones," said Counterpoint probe manager Tarun Pathak. The steadfast has subsequently revised its 2026 forecast downward by 3%, though Apple and Samsung are expected to stay resilient acknowledgment to their stronger proviso concatenation capabilities.
This article, "Apple Tops 2025 Smartphone Market With 20% Share, 10% Growth" archetypal appeared connected MacRumors.com

Discuss this article successful our forums