Apple to Show More Ads in App Store Starting in March

In an email to developers this week, Apple indicated that it volition statesman showing further ads successful App Store hunt results starting Tuesday, March 3.


The other ads volition archetypal look successful the App Store successful the U.K. and Japan, followed by different markets similar the U.S. by the extremity of March, according to Apple.

Apple archetypal announced that it would beryllium expanding the fig of advertisement slots successful the App Store hunt results past month, but it had not provided an nonstop day for the alteration until now. Currently, developers tin lone wage to person an app look successful a azygous slot astatine the apical of the hunt results, but Apple said determination volition present beryllium aggregate slots further down.

Apple shared much details on its website:Search is the mode astir radical find and download apps connected the App Store, with astir 65 percent of downloads happening straight aft a search. To assistance springiness advertisers much opportunities to thrust downloads from hunt results, Apple Ads volition present further ads crossed hunt queries. The further ads volition rotation retired successful phases, appearing crossed each markets by the extremity of March. You don't request to alteration your run successful bid to beryllium eligible for immoderate caller positions. Your advertisement volition tally successful either the existing presumption — astatine the apical of hunt results — oregon further down successful hunt results. If you person a hunt results run running, your advertisement volition beryllium automatically eligible for each disposable positions, but you can't prime oregon bid for a peculiar one.Additional ads equals further services gross for Apple.

The other advertisement slots volition beryllium disposable connected iPhone and iPad devices moving iOS 26.2 oregon iPadOS 26.2 and later. Apps with paid placement person an "Ad" label.

Ads are besides shown successful the App Store's "Today" tab, successful a "You Might Also Like" conception astatine the bottommost of idiosyncratic app listings, and successful the hunt tab's "Suggested" section. Apple rebranded its "Search Ads" concern arsenic "Apple Ads" past year, arsenic it reportedly prepares to statesman showing ads successful much places, such arsenic Apple Maps.
This article, "Apple to Show More Ads successful App Store Starting successful March" archetypal appeared connected MacRumors.com

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