Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt

Photos person been making the rounds connected Chinese societal media contiguous showing an Honor-branded advertizing motortruck parked straight successful beforehand of Apple Canton Road store successful Hong Kong, promoting the company's caller Honor 600 bid smartphone.


The truck's advertisement features the slogan "It's our HONOR" alongside the operation "orange to orange," which appears to beryllium a play connected the English idiom "apples to apples" – referring to a like-for-like comparison. The slogan is paired with an representation of the Honor phone, successful a decorativeness that bears much than a passing resemblance to the iPhone 17 Pro's Cosmic Orange.

It's a brazen stunt for a marque that spun disconnected from Huawei successful 2020 earlier being sold disconnected to different entity to bypass U.S. sanctions. Using Apple's retail store arsenic a backdrop to transportation your rival instrumentality with a akin colour is 1 thing, but erstwhile the plan is arguably a shameless copy, you're decidedly retired of ideas.

Apple is improbable to marque a large stink astir specified guerrilla marketing, arsenic it would lone amplify it. And arsenic they say, imitation is the sincerest signifier of flattery.
This article, "Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt" archetypal appeared connected MacRumors.com

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