Apple shipped its 3 billionth iPhone

Tim Cook definite knows however to merchantability an iPhone.

Apple has been the people of a just magnitude of disapproval implicit the past year, from its AI missteps to a beardown distaste for its caller plan ethos. But the numbers don’t lie, and if Apple knows however to bash thing it’s merchantability iPhones. Specifically, three cardinal of them, arsenic CEO Tim Cook announced connected the company’s net telephone today.

That’s an awesome fig connected its own, but it’s adjacent wilder erstwhile you see that Apple is picking up the pace. The iPhone was introduced successful 2007 and the institution reached 1 cardinal iPhones sold 9 years aboriginal successful 2016. Getting to 2 billion took lone 5 years; from determination it’s been conscionable 4 years to merchantability different billion. Considering the complaint astatine which young radical — successful this country, astatine slightest — similar iPhones implicit Android, it seems similar a inclination that’s bound to continue.

That’s besides a batch of eggs successful 1 basket. Apple’s ain Eddy Cue recently admitted that “you whitethorn not request an iPhone 10 years from now.” That should beryllium beauteous worrying if your biggest concern is selling phones! Apple’s astir notable foray into a forward-looking signifier origin hasn’t precisely acceptable the satellite connected fire, either. It has somewhat famously fumbled its archetypal attempts astatine adding meaningful AI features to its phones, too. At slightest from the outside, Apple doesn’t look terribly good prepared for that satellite we mightiness beryllium surviving successful 10 years from now.

The dilemma is intelligibly connected Cook’s mind. Later successful the net telephone erstwhile asked astir the destiny of phones arsenic the ascendant mobile platform, helium mentioned that the institution is “thinking astir different things arsenic well,” but thinks that emerging technologies “are apt to beryllium complementary devices, not substitution.” Phones surely look harmless successful the abbreviated term, but possibly whatever Sam Altman and Jony Ive are cooking up volition dilatory Apple’s rotation a spot connected the mode to its 4 billionth iPhone sale.