Apple Shares 2024 App Store Data: Rejections, Removals, and More

Apple published its 3rd yearly App Store Transparency Report contiguous [PDF], sharing insights into the ‌App Store‌ implicit the people of 2024. The study includes information connected the fig of apps rejected during the year, the fig of lawsuit and developer accounts deactivated, info connected however galore apps were removed from the ‌App Store‌, and truthful on.


There were 1,961,596 full apps connected the ‌App Store‌ astatine the extremity of 2024, up astir 100,000 from past year. The ‌App Store‌ sees 839,266,915 mean play app downloads, and 813,110,348 mean play visitors to the ‌App Store‌, with some metrics up compared to 2023.

Apple reviewed 7.77 cardinal app submissions, and rejected 1.93 cardinal of those. Performance, legal, design, business, and information were the apical reasons for rejection, successful that order.

Of the 1.93 cardinal submissions that were rejected, 295,109 were approved aft developers addressed the issue. Apple removed 82,509 apps from the ‌App Store‌ during the year, chiefly successful the Utilities and Games categories. Apps that were removed are breached down by the crushed down the action, with plan issues and fraud astatine the apical of the list.

1. Guideline 4.0 -- Design: 42,252


2. DPLA 3.2(f) -- Fraud: 38,315


3. DPLA 6.3 -- Intellectual Property Infringement: 425


4. Guideline 4.3.0 -- Spam: 294


5. DPLA 4.8 -- Export Control: 285


6. Guideline 4.1.0 -- Copycats: 128


7. Guideline 5.6.0 -- Developer Code of Conduct: 99


8. Guideline 5.0.0 -- General: 89


9. Guideline 5.2.1 -- Intellectual Property -- General: 77


10. Guideline 3.1.2 -- Subscriptions: 69

Apple besides pulled immoderate apps owed to authorities takedown demands. The bulk of authorities takedown requests came from China, and Apple removed 1,307 apps astatine China's request. There were 171 apps removed astatine Russia's request, 79 from South Korea, 55 from Ukraine, and 50 from Jordan.

Apple received 26,224 appeals of app removals, with 6,978 from China and 3,571 from the United States. Only 78 apps successful China and 71 apps successful the United States were restored aft going done Apple's entreaty process.

There were 128,961,839 lawsuit accounts terminated, and Apple says it prevented implicit $2 cardinal successful fraud. Apple besides terminated 146,747 developer accounts owed to fraud and export control.

Apple has shared ‌App Store‌ Transparency Reports since 2023, due to the fact that it agreed to bash truthful arsenic portion of a 2021 people enactment suit settlement with developers. Apple promised to present meaningful statistic astir the app reappraisal process, listing everything from fig of apps rejected to info connected hunt queries. More info is available successful the afloat report, and adjacent much information tin beryllium recovered successful the supplemental record available from Apple's ineligible site.
This article, "Apple Shares 2024 App Store Data: Rejections, Removals, and More" archetypal appeared connected MacRumors.com

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