In a caller video message, an Apple trainer said that the update addresses a regulation of accepted grooming programs: the impossibility of creating genuinely individualized contented for hundreds of thousands of salespeople crossed antithetic markets, languages, and merchandise focuses. Apple said it volition present usage AI to make short, focused videos tailored to the products a seller works with, the skills they are developing, and the connection they speak.
Apple to Use AI-Generated Presenters for Sales Training Videos pic.twitter.com/6DRkLAvyfm
— Aaron (@aaronp613) May 12, 2026AI-generated presenters volition beryllium identifiable by an on-screen icon, and Apple emphasized that the underlying contented remains wholly human-driven. The company's grooming squad seemingly writes each publication and verifies each detail, with AI serving arsenic the transportation mechanics alternatively than the author.
Apple said the displacement volition let it to nutrient much videos connected much topics, faster, and update them much often than was antecedently possible. The institution described the determination arsenic "just the beginning," noting that Apple Sales Coach improves the much it is used.
This article, "Apple Sales Coach Will Use AI-Generated Video Presenters" archetypal appeared connected MacRumors.com
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