Apple’s strategy for smart glasses is the same as smart watches

Apple isn't conscionable looking to instrumentality connected Meta successful the astute glasses market; it's looking to upend eyewear arsenic a whole, according to Bloomberg's Mark Gurman. When the Apple Watch launched, it wasn't simply competing against the Pebbles and the Motorolas of the world. The institution besides had Swatch, Fossil, and Seiko successful its crosshairs. Similarly, Apple's astute glasses volition beryllium positioned not conscionable against Meta and Samsung, but against Oakley, Ray-Ban, and Warby Parker successful the $200-$500 range.

Apple Watch generates an estimated $17 cardinal annually, but eyewear is simply a perchance adjacent bigger prize. Where the ticker marketplace is worthy an estimated $132 billion, a …

Read the afloat communicative astatine The Verge.