Apple's Shot on iPhone Campaign Turns 10 and Wins Advertising Award

Apple's long-running "Shot connected iPhone" run by advertizing bureau TBWA\Media Arts Lab won a Grand Prix award for Creative Effectiveness astatine the 2025 Cannes Lions International Festival of Creativity successful Cannes, France this week.


Launched in aboriginal 2015 to beforehand the iPhone 6's camera capabilities, the iconic "Shot connected iPhone" run is present a decennary old. The elemental yet highly effectual bid of ads showcase existent photos changeable by iPhone users crossed billboards, transit posters, and more. Apple has besides shared a bid of "Shot connected iPhone" videos connected YouTube that person promoted the video signaling capabilities of respective iPhone models implicit the years.

"'Shot connected iPhone' was awarded the Grand Prix for its groundbreaking quality to democratize creativity, transforming mundane moments into art," said Andrea Diquez, CEO of the advertizing bureau GUT. "The run stood retired arsenic a masterclass successful elevating user-generated contented to physique a semipermanent level with stunning execution."
This article, "Apple's Shot connected iPhone Campaign Turns 10 and Wins Advertising Award" archetypal appeared connected MacRumors.com

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