Apple's Q4 2025 Earnings Call Takeaways

Apple held its net telephone for the 4th fiscal 4th (third calendar quarter) of 2025 today. With quarterly gross of $102.5 billion, Apple acceptable a caller September 4th gross record, beating expert expectations. Apple CEO Tim Cook and Apple CFO Kevan Parekh provided penetration into iPhone sales, vacation 4th expectations, and more.


We've rounded up the astir absorbing takeaways from the call.

iPhone 17 Sales

Cook said that request for the iPhone 17 models is "off the chart." Traffic successful stores is up significantly, and Cook said that user reception is "very strong." Apple acceptable a September 4th grounds for upgraders.

‌iPhone‌ proviso was constrained during the quarter, and respective ‌iPhone 17‌ models are inactive constrained. Cook said Apple is moving hard to fulfill each the orders that it has.

When asked wherefore the ‌iPhone 17‌ was doing truthful well, Cook said the following:
I deliberation it's each astir the product. The merchandise lineup is incredibly beardown oregon beardown arsenic ever. The 17 Pro is the astir pro telephone we've ever done. It's incredible. And the plan sings. The iPhone aerial feels truthful bladed and truthful airy successful your hand, it feels similar it's going to alert away. And past the 17 telephone is an unthinkable value, and takes respective of the features that were reserved for pro earlier and brings them down to the user lineup. So overall, strongest iPhone lineup ever, and it's resonating astir the world.

iPad

Though Apple refreshed the iPad lineup with the iPad Pro, galore different iPads haven't had an update arsenic of late. ‌iPad‌ income were flat, with $6.95 cardinal successful revenue.

Half of customers who purchased an ‌iPad‌ during the 4th were caller to the product.

Mac

Mac income were up, acknowledgment to the motorboat of caller MacBook Air models this year. Mac gross was $8.7 billion, up from $7.7 cardinal past year. The Mac instal basal reached a caller all-time high.

Apple said adjacent quarter's Mac income won't beryllium arsenic awesome due to the fact that of an "extremely hard compare." Last year, Apple launched respective Macs precocious successful the year, but this twelvemonth the institution lone released the M5 MacBook Pro.

Wearables, Home and Accessories

Apple's wearables class includes the Apple Watch and Vision Pro. Sales were somewhat down astatine $9.01 cardinal compared to $9.04 cardinal past year.

Services

Apple's Services conception deed a caller all-time gross record, reaching $28.8 billion, up from $25 cardinal successful the year-ago quarter.

Services acceptable gross records successful Americas, Europe, Japan, Rest of Asia Pacific, and a September 4th grounds successful Greater China. Payment services deed an all-time gross grounds and determination was double-digit maturation connected Apple Pay progressive users.

Services gross has surpassed $100 cardinal for the year, up 14 percent.

Siri Revamp

Apple is inactive connected way to merchandise an upgraded mentation of Siri adjacent year, according to Cook. Apple is besides readying for much partnerships similar the ChatGPT integration successful Apple Intelligence.

AI

Parekh said that Apple is "significantly increasing" its investments successful AI, with operating expenses betwixt $18.1 and $18.5 cardinal expected.

Cook said that Apple is continuing to make its Apple instauration models, and respective are successful development. But helium besides said that Apple continually looks astatine the marketplace and is unfastened to pursuing an acquisition if it volition beforehand the company's roadmap.

China

Despite beardown ‌iPhone‌ sales, gross successful China was down significantly. Cook said that China is expected to instrumentality to maturation successful the December 4th due to the fact that of the reception to the ‌iPhone 17‌.

Revenue successful China was $14.5 billion, down from $15 cardinal past year, and beneath expert expectations of astir $16.4 billion.

Tariffs

Apple said that it had $1.1 cardinal successful tariff-related costs successful Q4 2025. Apple expects $1.4 cardinal successful tariff-related costs adjacent quarter, assuming that thing changes. It does see the caller tariff alteration connected goods imported from China, which dropped to 10 percent from 20 percent.

December Quarter

Apple CEO ‌Tim Cook‌ said that full institution gross would turn 10 to 12 percent twelvemonth implicit twelvemonth successful the December quarter. ‌iPhone‌ gross is expected to turn treble digits, and Apple is projecting that it volition person its champion December 4th ever.
This article, "Apple's Q4 2025 Earnings Call Takeaways" archetypal appeared connected MacRumors.com

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