 (2).png){kind=logo}
1 hour ago
7
We've rounded up the astir absorbing takeaways from the call.
iPhone 17 Sales
Apple attributed its occurrence to the caller iPhone models. Cook said "demand was disconnected the charts," but Apple was facing proviso constraints that impacted revenue. Had determination not been proviso issues, Apple would person seen higher revenue.
The A19 and A19 Pro chips from TSMC proved to beryllium a bottleneck due to the fact that TSMC uses the aforesaid 3nm process for AI chips that are successful precocious demand. Cook said iPhone constraints were "primarily driven" by the availability of the precocious nodes Apple's SoCs are produced on.
According to Parekh, the iPhone 17 household is Apple's best-selling iPhone lineup to date. "The ‌iPhone 17‌ household is present the astir fashionable lineup successful our history... we judge we gained marketplace stock during the quarter," helium said.
iPhone gross was $57 billion, up 22 percent year-over-year, which is simply a caller March 4th record. Apple saw beardown request from upgraders and customers choosing an iPhone for the archetypal time. Cook said Apple is "enormously pleased" with however the ‌iPhone 17‌ lineup has been received.
Memory Costs
Apple had higher representation costs during the March quarter, and the interaction is expected to get worse arsenic the twelvemonth goes on. Apple CEO ‌Tim Cook‌ said that Apple is expecting "significantly higher representation costs" successful the June quarter, and beyond June, representation costs volition "drive an expanding impact" connected Apple's business.
Mac Sales
Mac gross was $8.4 billion, up six percent year-over-year. Cook said income were impacted by proviso constraints "driven by higher than expected levels of demand."
The MacBook Neo that was introduced during the 4th was a hit, and Apple sold out. Shipping times for caller machines reached respective weeks. Apple besides saw precocious request for the Mac mini and the Mac Studio from radical buying the machines for usage with AI.
Apple acceptable March 4th records for upgraders and customers caller to the Mac, starring to a caller all-time grounds for the wide Mac instal base. Apple is focused connected customers caller to the Mac and customers who person been holding onto their Mac for a agelong play of time, and the Neo is selling good to those customers.
Apple expects Macs to look proviso constraints successful the June 4th owed to continued precocious request and "less flexibility successful the proviso chain."
Mac Studio and Mac mini Supplies
Apple expects it to instrumentality months to scope supply/demand equilibrium connected the ‌Mac Studio‌ and ‌Mac mini‌, suggesting they are going to beryllium hard to get for months to come.
Apple underestimated request for the ‌Mac mini‌ and the ‌Mac Studio‌. "Both of these are astonishing platforms for AI and agentic tools and the lawsuit designation of that is happening faster than what we had predicted, and truthful we saw higher than expected demand," Cook said.
John Ternus
Cook addressed John Ternus, who volition instrumentality implicit arsenic Apple's CEO connected September 1, 2026.
As I person said, determination is nary 1 connected this satellite I spot much to pb Apple into the aboriginal than John Ternus. John is simply a superb engineer, a heavy thinker, a idiosyncratic of singular character, and a calved leader. I cognize helium volition propulsion america to spell further than we deliberation is imaginable successful bid to present the top products and services for our users. I person been truthful arrogant to telephone him a workfellow and a friend, and I volition beryllium adjacent much arrogant to telephone him Apple's CEO.
Ternus besides spoke connected the call, wherever helium teased Apple's upcoming merchandise lineup.
As Tim mentioned, we person an unthinkable roadmap ahead. And portion you're not going to get maine to speech astir the details of that roadmap, suffice it to accidental this is the astir breathtaking clip successful my 25-year vocation astatine Apple to beryllium gathering products and services.
There are truthful galore opportunities earlier us, and I couldn't beryllium much optimistic astir what's to come. For now, fto maine simply accidental I americium profoundly grateful to Tim, to the enforcement squad and to everyone astatine Apple, and I look guardant to each of the important enactment up with that.
Wearables
Wearables gross was $7.9 billion, an summation of 5 percent year-over-year. Apple's wearables instal basal deed a caller all-time high, and much than fractional of customers who purchased an Apple Watch during the 4th were caller to the product.
Services
Apple's services gross reached $31 billion, a caller all-time gross record.
Apple has an instal basal of implicit 2.5 cardinal progressive devices, a caller all-time precocious crossed each large merchandise categories. Both transacting and paid accounts deed caller all-time highs successful the quarter.
Retail
Apple had a March 4th gross grounds for retail, with "very precocious levels of store postulation passim the quarter."
AI
Parekh said that AI is simply a "really important concern area" for Apple, and the institution plans to proceed to put successful AI "incrementally connected apical of" what it usually invests successful its merchandise roadmap.
Apple's R&D spending accelerated during the quarter, and Cook said that Apple is investing successful products and services. "We spot opportunities successful some of those," helium said. "We could not beryllium much excited astir however the aboriginal is playing out."
On the collaboration with Google, Cook said things are going well. "We're blessed with wherever things are, and we're blessed with the enactment that we're doing independently arsenic well," helium said.
Tariffs
From Q1 to Q2, Apple saw little interaction from tariffs owed to the simplification successful IEEPA tariff rates, and the reduced planetary tariff complaint nether Section 122. Cook said Apple is pursuing the established processes of applying for a refund of tariffs paid, and immoderate magnitude received volition beryllium invested backmost into U.S. innovation and precocious manufacturing. Any concern of refunded tariff fees volition beryllium successful summation to Apple's anterior commitments successful the U.S.
Next Quarter
Parekh said June 4th full gross is expected to turn 14 to 17 percent year-over-year. Services gross is expected to turn astatine a akin complaint to what was reported successful the March quarter.
Parekh warned investors astir iPad gross due to the fact that past year, Apple released the A16 ‌iPad‌. "Keep successful mind, we look a hard comparison driven by the motorboat of the A16-powered ‌iPad‌ successful the anterior year," Parekh said.
Apple's guidance for the June 4th relies connected planetary tariff rates and policies remaining arsenic they are today.
This article, "Apple's Q2 2026 Earnings Call: 11 Key Takeaways" archetypal appeared connected MacRumors.com
Discuss this article successful our forums
English (US) ·