Apple's iPhone Event Tagline is Different in Every Country

1 hour ago 1
Apple today announced it volition clasp its yearly iPhone-centric lawsuit connected Wednesday, September 9 astatine 10 a.m. Pacific Time. In the U.S. and respective different countries, Apple utilized "Surprise and Shine" arsenic its tagline for the event, but successful different countries, the tagline isn't a literal translation.


Here are the antithetic taglines Apple is utilizing connected its determination websites.

  • U.S., UK, NZ, Australia, Ireland, India - Surprise and Shine.

  • Canada, French - Des surprises dans l'air, oregon surprises successful the air.

  • Brazil - Surpreendente e brilhante, oregon astonishing and brilliant.

  • Mexico and Latin America - Sorpresas listas para brillar, which means surprises acceptable to shine.

  • Germany, Austria, Switzerland - Staunen und strahlen, oregon thing similar wonder/amazement and radiate/shine.

  • Spain - Un rayo de wow, which means a ray of wow oregon a flash of wow.

  • France, Belgium - Un jour nouveau. Bientôt. The French operation is simply a small different, translating to a caller day, soon.

  • Italy - L'alba di nuove sorprese, oregon the dawn of caller surprises.

  • Denmark - Det bliver solstrålende, oregon thing similar it's going to beryllium brilliant/sunny. Solstrålende merges 2 words that mean sunbeam and brilliant.

  • Norway - Tid for gode overraskelser, clip for bully surprises.

  • Sweden - Förväntan. Förundran. Anticipation and wonder.

  • Finland - Uudenkoitto, which translates to a caller dawn oregon a caller beginning.

  • Poland - Zdumienia one olśnienia, which is astonishment and amazement, oregon astonishment and revelation.

  • Hungary - Ragyogó meglepetés, radiant/brilliant surprise.

  • Portugal - O despontar de surpresas brilhantes, which translates to the dawn of superb surprises. Despontar is simply a connection utilized for daybreak oregon sunrise, though Apple's Translate app says the operation means "the unfolding of superb surprises."

  • Turkey - Işıltılı. Şaşırtıcı. Heyecanlı oregon dazzling/sparkling, surprising, exciting.

  • The Netherlands - Surprise party. Apple near this 1 successful English.

  • Czechia - Čas těšení, oregon clip of anticipation.

  • UAE, Saudi Arabia - بدايات تسطع بالمفاجآت, which means beginnings that radiance with surprises.

  • China - 亮新篇,来耀眼, which astir means a agleam caller chapter, hole to beryllium dazzled. The 篇 quality tin besides mean leafage of a book, which is possibly an absorbing motion to a foldable device.

  • Hong Kong - 耀目驚喜,亮起新一章, translates to a dazzling surprise, lighting up a caller chapter. It uses a antithetic quality for section and much intelligibly says surprise.

  • Taiwan - 驚喜耀現,開新篇。, meaning thing similar a dazzling astonishment opens a caller chapter.


The antithetic taglines marque it wide Apple lets its determination teams constitute their ain contented alternatively of utilizing the aforesaid translation worldwide. Taiwan, Hong Kong, and China each usage the section concept, which is absent from the remainder of the world. Many of the European translations usage a caller opening oregon a caller dawn, on with the aforesaid shining oregon radiant connection successful the U.S. version. A caller opening is akin to a caller chapter, truthful the Chinese taglines are astir apt utilizing that discourse alternatively than a book-like section context, but determination whitethorn besides beryllium an intentional dual meaning there.

For each of the translations to English, determination are aggregate interpretations due to the fact that determination are characters oregon words with aggregate meanings successful English, oregon phrases that don't translate, but astir person the aforesaid wide meaning arsenic Surprise and Shine.

Some determination Apple pages haven't been updated with the lawsuit info yet, including Japan, Korea, Brazil, Mexico, Thailand, and Vietnam.

We're expecting Apple to present the iPhone 18 Pro, the ‌iPhone 18 Pro‌ Max, and the archetypal foldable iPhone astatine its September 9 event.
This article, "Apple's iPhone Event Tagline is Different successful Every Country" archetypal appeared connected MacRumors.com

Discuss this article successful our forums

Read Entire Article