Apple’s Eddy Cue: ‘You may not need an iPhone 10 years from now’

6 months ago 28

Eddy Cue, Apple’s elder vice president of services, gave an ominous informing contiguous that the iPhone could spell the mode of the iPod 10 years from now. And the reason, arsenic 1 mightiness guess, is artificial intelligence.

Cue’s remarks came during the Google Search antitrust remedies proceedings today portion discussing however AI has the imaginable to reshape the tech manufacture and unfastened the doorway to caller entrants.

Incumbents person a hard clip … we’re not an lipid company, we’re not toothpaste — these are things that are going to past everlastingly … you whitethorn not request an iPhone 10 years from now.

Cue went connected to accidental that the champion happening Apple did was termination the iPod, a determination helium said was bold. “Why would you termination the aureate goose,” helium added.

That whitethorn look similar a silly happening for Apple to say, fixed that much than fractional of its gross is iPhone sales. But Cue calls AI a “huge technological shift,” and suggests that specified shifts tin humble companies that erstwhile seemed unassailable. “When I got to Silicon Valley,” helium said, “all the champion companies oregon the astir palmy companies” — helium mentioned HP, Sun Microsystems, and Intel — “either don’t beryllium contiguous oregon are importantly smaller and overmuch little impactful.”

Some companies person already tried — and so far, failed — to regenerate smartphones with AI gadgets. Those aboriginal attempts haven’t worked retired yet, but they’ve tried to enactment users successful interaction with an AI adjunct that’s divorced from smartphones, similar Meta AI successful the Ray-Ban Meta glasses. Apple is rumored to beryllium moving connected its ain akin solutions that would spot users interacting with AI done auxiliary devices like smartwatches, future AirPods, and yes, smart glasses.

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