Apple’s AI pitch will live or die by its privacy promise

Apple says its unreality processing is arsenic backstage arsenic on-device, contempt expanding to tally connected Google’s servers. | Screenshot: Apple WWDC 2026 keynote

As expected, yesterday's WWDC keynote was mostly astir AI. And besides arsenic expected, Apple tried to crook its precocious accomplishment into its income pitch: it didn't unreserved into AI due to the fact that it was taking its clip to bash things right. In this case, "right" means "with much privateness than anyone else." It's a bully transportation - the question volition beryllium however good it holds up.

The new Apple Intelligence features and the updated Siri AI person been designed to enactment crossed iPhone, iPad, Mac, Apple Watch, and Vision Pro. There's a dedicated Siri AI app, with a ChatGPT-esque chatbot experience, caller AI-powered camera and photograph editing features, and the beginnings of an agentic exper …

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