Apple Responds to Slowing China Sales With Lunar New Year Discounts

Apple is offering discounts of up to 1,000 yuan ($144) connected immoderate products successful China successful anticipation of a vacation buying unreserved and competitory pricing from section vendors, reports the South China Morning Post.


Ahead of February's Lunar New Year, Apple's mainland China website and authoritative stores are offering limited-time discounts connected products including the iPhone 16 and iPhone 16 Plus, arsenic good arsenic immoderate MacBook, iPad, Apple Watch, and AirPods models. The discounts travel into effect betwixt January 24 and January 27.

Apple led the Chinese smartphone marketplace successful the fourth 4th of 2025 with a 22 percent share, acknowledgment to beardown iPhone 17 sales. Despite the demand, income are said to person been falling period connected month, and the promotions are aimed astatine countering the decline.

China's smartphone marketplace shrank 1.6 percent twelvemonth connected twelvemonth successful Q4 2025, portion full-year shipments declined 0.6 percent. Counterpoint analysts person enactment the diminution down to anemic request amid rising prices and planetary representation shortages.

Chinese authorities policies look to person played a relation too. Under authorities subsidies, consumers of electronics get a 15% refund of products that are priced nether 6,000 yuan ($820). Apple partially missed retired connected the program, since its iPhone Pro models transcend the terms cutoff, giving its section rivals an edge.
This article, "Apple Responds to Slowing China Sales With Lunar New Year Discounts" archetypal appeared connected MacRumors.com

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