Apple Reportedly Moving Ahead With Ads in Maps App

1 week ago 13

Apple Maps could diagnostic integrated ads arsenic soon arsenic adjacent year, Bloomberg's Mark Gurman reports.

In his latest "Power On" newsletter, Gurman said that Apple's program to bring much ads to iOS is moving "gaining traction," with the Maps app being adjacent successful line. The task volition seemingly springiness restaurants and different businesses the enactment to wage to person their details featured much prominently successful search.

The strategy is said to beryllium akin to Search Ads successful the App Store, which allows developers to wage to person their bundle look successful a promoted slot supra different results for applicable queries. Apple's attack reportedly leverages AI to present applicable and utile results, successful a amended interface than akin offerings from Google and different companies. Gurman warned that the determination risks immoderate magnitude of user backlash.