Apple Reportedly Expects 'Major Rush' of Customers This Week

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Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman.

Apple teased "a large week ahead," with announcements starting Monday.

In his Power On newsletter today, Gurman said immoderate employees judge Apple's preparations for caller products this week are "on par with what happens earlier the debut of caller iPhones successful the fall," suggesting that astatine slightest 1 of the devices set to beryllium unveiled betwixt Monday and Wednesday volition person "major mainstream appeal."

The caller merchandise apt to person the astir involvement is the rumored lower-cost MacBook, which is described arsenic an "incredible value" wrong Apple, according to the newsletter. Apple believes that a much affordable MacBook volition assistance to "drive a superior fig of switchers from Windows machines and Chromebooks," wrote Gurman.

While determination person been nary factual rumors astir the lower-cost MacBook's starting price, estimates scope from $599 to $799 successful the United States. In immoderate case, qualifying assemblage students and educators should person $100 disconnected the regular price.

The lower-cost MacBook is expected to beryllium powered by the iPhone 16 Pro's A18 Pro chip, alternatively than an M-series chip, and it volition reportedly person a smaller 12.9-inch display. Based connected A18 Pro specs, this MacBook volition apt person 8GB of RAM, and the laptop volition apt person regular USB-C ports alternatively of faster Thunderbolt ports.

Like the iBook from the aboriginal 2000s, it has been rumored that this MacBook volition travel successful amusive colour options, similar yellow, green, blue, and/or pink.

Beyond the lower-cost MacBook, astir if not each of the different caller products coming this week are expected to diagnostic upgraded chips and small else. Possibilities see an iPhone 17e with an A19 chip, an iPad Air with an M4 chip, an iPad 12 with an A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips.