Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand

Apple has asked immoderate of its suppliers to chopped accumulation of iPhone 18 Pro components owed to lower-than-expected demand, according to Nikkei Asia ($).


Citing its ain sources, the study claims that Apple has been much cautious astir shipments since aboriginal September due to the fact that of the rising outgo of representation chips, starring to higher prices. Component orders for October were said to person been chopped by astatine slightest 15 percent compared with what was primitively requested.

The iPhone 18 Pro and iPhone 18 Pro Max commencement astatine $1,199 and $1,299 respectively, which is $100 much than the models they replace. Apple has publicly blamed AI-driven representation spot costs for the caller terms increases crossed its lineup, which has seen prices of MacBooks and iPads tick up, arsenic good arsenic for iPhone 16 and 17 models and other products.

Nikkei besides said that softer request betwixt precocious August and October could beryllium related to Apple changing its iPhone motorboat schedule. Rather than announcing its latest flagship iPhone bid successful 1 go, arsenic it typically does, Apple is expected alternatively to merchandise the regular iPhone 18 successful the outpouring of 2027, alongside the lower-cost iPhone 18e and the ultra-thin iPhone Air 2, arsenic portion of a split motorboat strategy.

The iPhone 18 Pro models diagnostic 12GB of RAM, which is the aforesaid moving representation arsenic past year's iPhone 17 Pro and iPhone 17 Pro Max. One rumor has it that Apple primitively planned to equip the iPhone 18 Pro lineup with 16GB of RAM, but it whitethorn person yet decided against it owed to the higher cost.
This article, "Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand" archetypal appeared connected MacRumors.com

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