Apple Remains the World's Most Valuable Brand in 2025

Apple has retained its presumption arsenic the world's astir invaluable marque for the 13th consecutive year, topping Interbrand's 2025 Best Global Brands ranking with an estimated marque worth of $470.9 billion.


The yearly Interbrand study evaluates the world's apical 100 companies based connected fiscal performance, marque spot successful acquisition decisions, and wide competitiveness. The study claims that combined marque worth of each 100 entries roseate 4.4% twelvemonth implicit twelvemonth to $3.6 trillion.

Apple archetypal entered Interbrand's apical 25 successful 2008 and reached the fig 1 presumption by 2013, maintaining its dominance done much than a decennary of large shifts successful user technology. Its valuation of $470.9 cardinal represents a 4% diminution from past year, yet inactive places it comfortably up of second-place Microsoft, which grew 10% to $388.5 billion. Amazon, Google, and Samsung rounded retired the apical 5 with respective marque values of $319.9 billion, $317.1 billion, and $90.5 billion.

While Apple remains the world's astir invaluable brand, the study pointed to a melodramatic surge from AI chipmaker Nvidia, which recorded a 116% summation successful marque worth to $43.2 billion, leaping from 36th to 15th spot — the largest single-year summation successful Interbrand's history. In addition, Instagram entered the apical 10 for the archetypal time, with a 27% emergence successful marque value, portion Nike dropped from 14th to 23rd aft losing 26% of its valuation. Tesla fell 13 positions to 25th spot pursuing a 35% decline.
This article, "Apple Remains the World's Most Valuable Brand successful 2025" archetypal appeared connected MacRumors.com

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