Apple punts on Siri updates as it struggles to keep up in the AI race

11 hours ago 2

Apple's WWDC 2025 had caller software, Formula 1 references, and a soft antheral crooning the substance of antithetic app reviews. But 1 cardinal diagnostic got the abbreviated extremity of the stick: Siri.

Although the institution continuously referenced Apple Intelligence and pushed caller features similar unrecorded translation for Messages, FaceTime, and telephone calls, Apple's AI adjunct was hardly mentioned. In fact, the astir attraction Siri got was erstwhile Apple explained that immoderate of its antecedently promised features were moving down schedule.

To code what galore saw arsenic the elephant successful the room, Apple's keynote concisely mentioned that it had updated Siri to beryllium "more earthy and much helpful," but that personalization features were inactive connected the horizon. Those features were archetypal mentioned astatine past year's WWDC, with a rollout timeline "over the people of the adjacent year."

"We're continuing our enactment to present the features that marque Siri adjacent much personal," Craig Federighi, Apple's SVP of bundle engineering, said during Monday's keynote. "This enactment needed much clip to scope our precocious prime bar, and we look guardant to sharing much astir it successful the coming year."