Apple Planning to Change iPhone 17 Pro's Logo Placement

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Apple whitethorn reposition the Apple logo connected the backmost of the iPhone 17 Pro for the archetypal clip successful six years, according to a caller leak that points to the redesigned apical camera strategy perchance requiring the ocular shift.


The assertion originates from the leaker known arsenic "Majin Bu," who posted an representation and statement of the alleged alteration connected social media and their personal blog. According to Bu, the Apple logo volition determination to beryllium noticeably little connected the ‌iPhone 17 Pro‌, person to the bottom-center of the device's rear. The displacement is seemingly necessitated by the new, full-width camera barroom that is expected to span the full width of the backmost of the device. The camera plan is arsenic a important departure from the existent module layout, with some the flash and LiDAR scanner moving to the close borderline of the device.

This is the archetypal study to nexus the anticipated apical camera redesign with a repositioning of the Apple logo, but the alteration could marque sense. The ‌iPhone 17 Pro‌ is expected to determination to a caller aluminum framework that encompasses astir the full rear, with a cutout for a solid squircle beneath the full-width aluminum camera bump to alteration wireless charging. As a result, it could marque consciousness for the Apple logo to beryllium centered wrong that solid cutout.

However, moving the Apple logo could origin immoderate magnitude of disorder among users oregon necessitate changes to the mode MagSafe-compatible accessories are designed. This is due to the fact that since its instauration with the iPhone 12, the Apple logo has indicated wherever users should align MagSafe accessories, with the magnets embedded beneath the halfway of the backmost sheet astir the logo.

Apple's iPhone 16 Pro Max wide lawsuit and Majin Bu's render of an ‌iPhone 17 Pro‌ Max wide lawsuit design.


Majin Bu added that a institution which makes accessories for Apple devices has begun adapting their lawsuit accumulation based connected this caller logo placement. In 1 representation shared connected his website, Majin Bu shows a transparent lawsuit with a interruption successful the circular ‌MagSafe‌ ringing to exposure the repositioned Apple logo. This suggests that Apple whitethorn not beryllium altering the interior placement of the ‌MagSafe‌ magnet array, which would different necessitate extended changes to a wide scope of accessories. Accessory manufacturers are said to beryllium watching the concern closely.

Leaker Sonny Dickson has since corroborated the rumor with integer schematics, suggesting that iPhone 17 accessories volition determination to a caller plan with a interruption successful the circular ‌MagSafe‌ ringing to exposure the repositioned Apple logo:

Apple’s shifting the logo little connected the iPhone 17, astir apt to align it with the MagSafe charging coil. pic.twitter.com/eQ7ChZZXCR

— Sonny Dickson (@SonnyDickson) June 30, 2025


Apple has made notable changes to the placement and styling of the rear logo successful the past. From the archetypal ‌iPhone‌ done the ‌iPhone‌ X, the logo was placed higher up connected the back, and a tiny "‌iPhone‌" inscription appeared toward the bottom. With the ‌iPhone‌ 11 lineup, Apple removed the "‌iPhone‌" wordmark wholly and centered the Apple logo connected the rear for ocular equilibrium with the caller quadrate camera bump. This layout has remained accordant crossed each consequent models, including the ‌iPhone 16 Pro‌.
Related Roundup: iPhone 17 Pro
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