Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

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Apple is readying to motorboat an all-new "MacBook Ultra" exemplary this year, featuring an OLED display, touchscreen, and a higher terms point, Bloomberg's Mark Gurman reports.

Gurman revealed the accusation successful his latest "Power On" newsletter. While Apple has been wide expected to motorboat caller M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner plan successful the 4th fourth of 2026 for immoderate time, Gurman contiguous turned that rumor connected its caput with the proposition that this is an all-new benignant of MacBook alternatively than a ‌MacBook Pro‌.

Instead of succeeding the recently announced M5 Pro and M5 Max MacBook Pros, the "MacBook Ultra" volition beryllium a new, top-tier Apple laptop. Gurman added that the instrumentality is apt to beryllium supra the existent M5 MacBook Pros, alternatively than regenerate them, suggesting that they volition stay connected sale.

This would alteration a markedly higher terms constituent for the caller machines. Gurman noted that erstwhile Apple brought OLED displays to the iPhone X successful 2017 and the iPad Pro successful 2024, it simultaneously raised terms by astir 20%. As a result, Gurman believes a akin terms summation connected relationship of the MacBook's archetypal ever OLED show whitethorn beryllium apt and assistance determination the ‌MacBook Pro‌ further upmarket.

Gurman says that this fits into a broader trend astatine Apple, wherever the institution is seeking to connection much models astatine much terms points, specified arsenic the caller MacBook Neo astatine an unprecedented $599 terms constituent to rival low-cost Windows and Chromebook devices. The aforesaid is occurring astatine the high-end, with much premium options disposable than ever before.

That is acceptable to proceed this twelvemonth with the archetypal foldable ‌iPhone‌, featuring a ~$2,000 terms tag, ample interior display, and under-display sensors, and caller AirPods priced supra the existent AirPods Pro astatine the apical of the lineup with computer-vision cameras to provender Visual Intelligence information to Siri. Gurman adjacent suggested that these products whitethorn beryllium called the "iPhone Ultra" and "AirPods Ultra."

While the sanction "MacBook Ultra" is uncertain, Gurman is intelligibly nary longer referring to the instrumentality arsenic a ‌MacBook Pro‌, alternatively referring to it arsenic "the touch-screen and OLED high-end MacBook." He cautioned that Apple "could support the accepted ‌MacBook Pro‌ name," but a MacBook Ultra moniker would "more intelligibly awesome their presumption astatine the apical of the lineup." Gurman expects the instrumentality to motorboat astir the extremity of the year.