Apple made a $230 crossbody… sock

Yeah, that’s a fancy iPhone sock.

If you were confused astir Apple releasing a crossbody iPhone strap, past you’re going to find its caller iPhone Pocket adjacent much perplexing. The Pocket is really a knitted bag, though it mightiness beryllium much apt to picture it arsenic a sock designed to snugly encase your iPhone, alternatively of conscionable sticking it successful your purse oregon pocket.

This constricted variation collaboration with Japanese decorator Issey Miyake tin beryllium yours for an eyewatering $229.95. That’s for the crossbody mentation disposable successful blue, brown, oregon black. A shorter mentation is disposable successful further colour options (including vivid orange, yellow, purple, pink, and turquoise) for $149.95, which tin beryllium hooked implicit your limb oregon tied to a bag.

Apple says the 3D-knitted plan was inspired by “a portion of cloth” (yes, really), and was calved from the thought “of creating an further pocket” that accommodates “any iPhone” and tiny mundane items. That means it tin transportation much than Apple’s $59 crossbody iPhone strap.

“The plan of iPhone Pocket speaks to the enslaved betwixt iPhone and its user, portion keeping successful caput that an Apple merchandise is designed to beryllium cosmopolitan successful aesthetic and versatile successful use,” according to Miyake Design Studio’s plan director, Yoshiyuki Miyamae. “iPhone Pocket explores the conception of ‘the joyousness of wearing iPhone successful your ain way.’”

At slightest Steve Jobs had the bully consciousness to mock the $29 iPod Socks arsenic “a revolutionary caller product” erstwhile unveiled backmost successful 2004.

The iPhone Pocket volition beryllium disposable to acquisition online starting November 14th, and from a fistful of Apple Store locations successful the US, France, Greater China, Italy, Japan, Singapore, South Korea, and the UK.

Update, November 11th: Added nexus to infamous iPod Socks launch.