Apple Kicks Off 50th Anniversary With Surprise Alicia Keys Concert in New York

Apple mysteriously unopen down its Grand Central Terminal store successful New York City today, and it turns retired it was for an impromptu Alicia Keys performance to observe Apple's upcoming 50th anniversary.


Apple softly invited prime YouTubers and members of the media (including MacRumors) to the store location, but kept the performer concealed until Alicia Keys took the stage. Preparations for the performance started yesterday, with Apple mounting up a stage, audio equipment, and lights, implicit with Keys' signature pinkish piano.

Apple CEO Tim Cook, selling main Greg Joswiak, retail caput Deirdre O'Brien, and hardware engineering brag John Ternus were astatine the Grand Central Terminal determination for the concert. Members of the nationalist that are successful the country are besides capable to ticker the performance.


Alicia Keys has a past with Apple, and has performed astatine Apple events respective times successful the past. In September 2016, she was astatine the Apple Music Festival 10 successful London, and she sang astatine the NYC Holiday Masquerade Ball successful December 2022 arsenic portion of Apple's unrecorded performance series. Keys besides was 1 of the archetypal artists to person an immersive video acquisition connected Apple Vision Pro with the 3D Alicia Keys: Rehearsal Room experience.


Earlier this week, Cook said that Apple planned to celebrate Apple's 50th anniversary implicit the coming weeks, recognizing the "creativity, innovation, and interaction that radical astir the satellite person made imaginable with Apple technology."

It appears that the backstage performance is the archetypal of Apple's celebrations that are acceptable to instrumentality spot implicit the adjacent 2 and a fractional weeks. Apple was founded connected April 1, 1976, truthful the company's existent 50th day is connected April 1, 2026.
This article, "Apple Kicks Off 50th Anniversary With Surprise Alicia Keys Concert successful New York" archetypal appeared connected MacRumors.com

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