Apple keeps pulling its own ads

Comedian Martin Herlihy tells students however to get their parents to bargain them a Mac.

Apple has taken down a caller advertisement conscionable 1 time aft posting it, making it the 4th 1 removed successful conscionable implicit a year, arsenic spotted earlier by MacRumors. The astir eight-minute-long ad, titled “The Parent Presentation,” featured comedian Martin Herlihy giving students proposal connected however to person their parents to bargain them a Mac.

Apple posted the advertisement connected Friday, but it disappeared from YouTube and the company’s webpage for assemblage students connected Saturday. The iPhone shaper besides released an accompanying 81-slide presumption template that’s expected to springiness parents “45 undeniable reasons wherefore a Mac is indispensable to college,” which inactive remains disposable for download connected its site.

Last May, Apple apologized for its “Crush!” commercial, which showed a hydraulic press flattening a piano, grounds player, paint, and different originative tools, lone to assistance and amusement its caller iPad Pro astatine the end. It was meant to show however galore originative tasks tin beryllium completed with the device, but it sparked widespread backlash instead. Apple pulled the commercialized from TV earlier removing it from YouTube. 

Months later, Apple pulled a 10-minute ad, called “Out of Office OOO,” which showed a radical of coworkers utilizing Apple products connected a concern travel successful Thailand, aft receiving disapproval from Thai citizens and lawmakers for portraying the state successful a stereotypical and outdated way.

Then, successful March of this year, Apple took down an iPhone 16 advertisement with Last of Us prima Bella Ramsey. Apple utilized the advertisement to amusement disconnected an AI-upgraded Siri with features that aren’t disposable yet, similar recalling the sanction of idiosyncratic they met months ago.

Unlike the different ads pulled by Apple implicit the past year, there’s nary wide crushed wherefore “The Parent Presentation” was taken down — different than immoderate users connected societal media calling it “cringe,” oregon raising questions astir who the commercial’s people assemblage was.

The Verge reached retired to Apple with a petition for remark but didn’t instantly perceive back.