Apple Joins China Subsidy Program in Effort to Counter Declining Sales

Apple has joined China's nationalist integer merchandise subsidy programme done its ain nonstop income channels for the archetypal time, enabling eligible customers successful Beijing and Shanghai to person government-backed discounts connected prime iPhones, iPads, Apple Watches, and Macs (via South China Morning Post).


Apple customers successful Shanghai tin entree the subsidies by purchasing qualifying devices successful 1 of the city's 8 Apple retail stores, portion Beijing residents tin person the discount done Apple's online store, provided they usage a Beijing shipping address.

The programme offers subsidies of up to 2,000 yuan (approximately $278) connected definite Apple products, with eligibility criteria determined by merchandise benignant and price. Devices priced beneath 6,000 yuan (roughly $835) person a 15% discount, capped astatine 500 yuan, portion immoderate higher-value items specified arsenic Macs are eligible for a bigger discount.

Previously, Apple products were disposable nether the subsidy programme lone done authorized third-party platforms specified arsenic JD.com and Alibaba's Taobao marketplace. This truthful marks the archetypal clip Apple's ain online and retail stores person participated straight successful the scheme.

Data from marketplace analytics companies person painted a accordant representation of Apple's smartphone shipments successful mainland China falling successful 2025, making Apple the lone 1 among the country's apical 5 smartphone vendors to grounds a diminution this year. By contrast, Xiaomi and Huawei person grown dramatically.
This article, "Apple Joins China Subsidy Program successful Effort to Counter Declining Sales" archetypal appeared connected MacRumors.com

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