Apple is looking at adding Perplexity and other AI search engines to Safari

Apple is “actively looking at” bringing AI hunt options to Safari. Eddy Cue, Apple’s elder vice president of services, made the connection during Google’s antitrust proceedings connected Wednesday, saying the institution volition apt adhd AI hunt features to Safari successful the coming twelvemonth arsenic they proceed to improve.

“To date, they’re conscionable not bully enough,” Cue said, adding that Apple has already had discussions with Perplexity, OpenAI, and Anthropic. Cue is mindful that it’s inactive aboriginal days for generative AI, and says that with Apple’s existing statement with OpenAI for different AI services, it was important to “make definite we person the capableness to power if we person to,” successful lawsuit a antithetic supplier leaps ahead. 

The statements came arsenic portion of Cue’s grounds astir the astir $20 cardinal Google pays Apple to marque it the default hunt motor connected Safari. Apple presently offers a ChatGPT integration with Siri, and Google CEO Sundar Pichai confirmed past week that the institution is getting person to striking a woody to bring Gemini to the iPhone.

Cue added that searches successful Safari fell for the archetypal clip past month, thing that has “never happened successful 22 years.” Under Google’s woody with Apple, the hunt elephantine pays Apple a chunk of advertisement gross from searches connected Safari. Fewer searches mean little gross for Apple, thing helium has said he’s “lost a batch of slumber reasoning about.”