Apple Internally Discussing Whether to Bid to Acquire Perplexity AI

Apple executives person been discussing the anticipation of the institution making a bid to get Perplexity AI, according to Bloomberg's Mark Gurman. Perplexity is 1 of the starring AI startups that has proven fashionable arsenic an AI-infused web hunt engine.


Mergers and acquisitions main Adrian Perica, services caput Eddy Cue, and different executives overseeing Apple's AI efforts person been participating successful the discussions, which Gurman says "are astatine an aboriginal signifier and whitethorn not pb to an offer." Apple declined to comment, portion Perplexity said that it has "no cognition of immoderate existent oregon aboriginal M&A discussions involving Perplexity."

Whether oregon not Apple makes a bid for Perplexity whitethorn hinge connected the result of the ongoing Google antitrust trial, arsenic Apple's woody with the hunt motor elephantine to marque Google the default hunt motor connected Apple devices and which brings Apple astir $20 cardinal per twelvemonth could beryllium nullified arsenic portion of a ruling against Google.

Perplexity's astir caller backing circular valued the institution astatine $14 billion, truthful an outright acquisition by Apple would undoubtedly beryllium by acold the largest woody successful the Cupertino company's history, topping its $3 cardinal acquisition of Beats implicit a decennary ago.

As an alternate to an acquisition, Apple could alternatively take to spouse with Perplexity to adhd its AI hunt capabilities to Safari and Siri, and the 2 companies person met aggregate times successful caller months to sermon Perplexity's technology. Perplexity is, however, said to beryllium adjacent to a far-reaching woody with Samsung to bringing its AI features to the phones of Apple's biggest rival, a determination that could complicate immoderate imaginable woody with Apple.
This article, "Apple Internally Discussing Whether to Bid to Acquire Perplexity AI" archetypal appeared connected MacRumors.com

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