Apple Grew U.S. iPhone Sales While Broader Smartphone Market Declined in Q1

Apple's smartphone income accrued 1.3 percent year-over-year successful the United States during the archetypal 4th of 2026, according to information shared by Counterpoint Research. Apple saw a income summation portion the broader U.S. smartphone marketplace experienced a 5.7 percent diminution during the aforesaid clip period.


Android instrumentality income declined 14.4 percent, portion Apple's marketplace stock grew 4 percent year-over-year. iPhone 17 show is portion of the crushed Apple outperformed the market, but Counterpoint says the institution was besides helped by a aboriginal motorboat of Samsung's Galaxy S26 bid successful March.

Apple's marketplace stock accrued astatine each 3 large U.S. carriers, portion Android saw a decline. The iPhone made up 75 percent of income astatine Verizon, AT&T, and T-Mobile, portion Android devices made up 25 percent.

Counterpoint expects Apple to proceed to gully users to iOS due to the fact that it maintained pricing with the iPhone 17e and adjacent accrued storage, portion smartphone makers with slimmer hardware margins person had to rise prices.
If Apple tin debar important terms increases and proceed to outpace its peers successful promotional dollars, it volition beryllium pugnacious for Android OEMs to support up successful the twelvemonth ahead.
During Apple's April 30 net call, CEO Tim Cook said the ‌iPhone 17‌ household was the astir fashionable lineup successful Apple's history. Cook said accusation from IDC indicated Apple gained marketplace stock during the quarter.

Cook besides said iPhone request was disconnected the charts, starring to proviso constraints during the quarter. Apple was having occupation getting the A19 and A19 Pro chips manufactured by TSMC owed to request for TSMC's AI server chips.

According to Cook, representation shortages and rising costs volition person more of an impact connected Apple aboriginal successful 2026. Apple is expecting "significantly higher" representation costs and plans to look astatine a "range of options" for mitigation. Cook declined to supply penetration into however Apple plans to woody with the problem, and helium did not remark connected whether Apple volition rise prices.
This article, "Apple Grew U.S. iPhone Sales While Broader Smartphone Market Declined successful Q1" archetypal appeared connected MacRumors.com

Discuss this article successful our forums