Apple Explains 'MacBook Neo' Name

Until a last-minute leak revealed the MacBook Neo name, it was wide assumed that Apple's lower-cost MacBook would simply beryllium named "MacBook." After all, Apple offered a plain "MacBook" from 2006 to 2012, and again from 2015 to 2019. In the end, Apple did spell with MacBook Neo branding, and it has explained wherefore successful a caller interview.


In short, Apple said MacBook Neo sounds fresh.

"We wanted thing that felt amusive and friendly, and fresh, and felt similar it truly suited the tone of this product," said Colleen Novielli, a Mac merchandise selling director, successful speech with TechRadar's Lance Ulanoff.

Indeed, Apple has emphasized the MacBook Neo's newness.

"MacBook Neo is new, exciting, original, and HERE," said Apple's selling main Greg Joswiak, successful a societal media station connected Wednesday. "With a beauteous aluminum design, 13-inch Liquid Retina display, 16 hours of artillery life, and the powerfulness of Apple silicon, you'll alert done mundane tasks. It'll beryllium emotion astatine archetypal Mac."

Many of the MacBook Neo manner images that Apple shared amusement young people. The much affordable laptop volition undoubtedly beryllium fashionable with students.


The colorful MacBook Neo starts astatine conscionable $599 successful the U.S., and astatine an adjacent little $499 for assemblage students. Available successful Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by a mentation of the A18 Pro spot from the iPhone, and it is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM.

With the MacBook Neo, which launches connected Wednesday, March 11, Apple could reshape the lower-end laptop market successful a large way.
This article, "Apple Explains 'MacBook Neo' Name" archetypal appeared connected MacRumors.com

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