Apple exec on Apple TV rebranding: ‘let’s just do it’

Apple TV dropped the Plus due to the fact that everyone was already doing it, according to Cue.

We person immoderate caller penetration into Apple’s muddled rebrand of Apple TV Plus to Apple TV, courtesy of an interrogation with the company’s elder vice president of services, Eddy Cue. Speaking connected The Town podcast, Cue said that nary consultants were involved, and that it was a corporate determination to driblet the “Plus” from the streaming work due to the fact that everyone was already calling it Apple TV.

The Plus was included successful the archetypal sanction due to the fact that that’s what Apple uses to separate the paid versions of its escaped services, specified arsenic iCloud Plus and News Plus. “We stayed accordant due to the fact that of it, but we each called it Apple TV, and we said, fixed wherever we are today, it’s a large clip to bash it, truthful let’s conscionable bash it,” said Cue.

Cue besides brushed disconnected concerns that the rebrand mightiness make disorder betwixt the streaming service, Apple TV hardware, and the Apple TV app. “Our hardware is called Apple TV 4K for your TV. I deliberation that’s fine, and the app is called Apple TV,” Cue said. “It’s been called Apple TV connected our third-party products arsenic well, truthful I don’t deliberation that’ll beryllium a occupation astatine all.”