Apple drops ‘available now’ from Apple Intelligence page

Apple has stopped listing its Apple Intelligence features arsenic “available now” following an inquiry from the National Advertising Division (NAD). Based on an archived webpage, it looks similar Apple removed the assertion from the apical of its Apple Intelligence page successful precocious March. 

The NAD, which is portion of the Better Business Bureau, reviews nationalist advertizing campaigns for truthfulness. It recommended that Apple “discontinue oregon modify” its “available now” claim, saying it “reasonably conveyed the message” that AI-powered features similar Priority Notifications, Genmoji, Image Playground, and a ChatGPT integration were disposable with the motorboat of the iPhone 16. The NAD besides notes that the footnote attached to the assertion was “neither sufficiently wide and conspicuous nor adjacent to the triggering claims.”

Apple only rolled retired immoderate Apple Intelligence features erstwhile the iPhone 16 launched past year, specified arsenic penning tools and an AI diagnostic to region unwanted objects from photos. It added more AI features successful aboriginal bundle updates. “While these features are present available, NAD recommended Apple debar conveying the connection that features are disposable erstwhile they are not,” the NAD said successful the property release.

Additionally, the NAD recovered that Apple likewise included its AI-supercharged Siri beneath the “available now” heading adjacent though it inactive hasn’t arrived. In response, Apple said it has updated its promotional materials and disclosures to “adequately pass their status.” The institution besides discontinued its “More Personal Siri” video, which showed histrion Bella Ramsey utilizing the dependable adjunct to propulsion up the sanction of a idiosyncratic they met months ago.

“While we disagree with the NAD’s findings related to features that are disposable to users now, we admit the accidental to enactment with them and volition travel their recommendations,” Apple said successful the property release.