Apple doesn’t seem too worried about Trump’s tariffs

Apple reported its latest quarterly earnings connected Wednesday nether the backdrop of a tribunal ruling that’s poised to upend the company’s App Store business and tariff uncertainty that could spur terms increases for devices including the iPhone. At slightest connected this occasion, Apple’s gross numbers weren’t apical of caput for tech manufacture onlookers similar they ordinarily would be. Still, wide gross successful fiscal Q2 2025 was $95.4 cardinal — a 5 percent leap compared to the year-ago quater — and services reached different all-time high. The iPhone, Mac, and iPad businesses each performed good acknowledgment to caller products; the iPad was peculiarly strong, with gross up 15 percent twelvemonth implicit year.

In caller months, Apple has released hardware including new MacBook Airs, a more almighty Mac Studio, and the refreshed iPad Air tablet. And the iPhone 16E, designed to vie with lower-cost smartphones, debuted successful February. But Apple’s bundle squad has been going done a unsmooth spot pursuing a bid of stumbles and embarrassments.

The company’s attempts to physique retired its ain artificial quality capabilities that rival OpenAI’s ChatGPT, Google Gemini, and different leaders successful the class person been dilatory going. In aboriginal March, long-promised improvements to the company’s Siri adjunct were delayed. Apple is rumored to beryllium integrating Google’s Gemini to its Apple Intelligence bundle suite this autumn to assistance support pace.

Meanwhile, the effect of President Trump’s tariffs are already reverberating crossed galore industries, but Cook downplayed immoderate large impacts in an interrogation with CNBC. He pointed to Apple’s well-distributed proviso concatenation and manufacturing cognition arsenic a imaginable buffer. “If you look astatine the US, implicit fractional of the US income of iPhone travel from India,” helium said. “If you look astatine the different products, Mac and iPad and AirPods and the Watch, astir each of the state of root is Vietnam.” Much has been made astir the anticipation of Apple’s adjacent iPhone lineup getting a terms hike. “With an iPhone, you truly person to spell a measurement little and look astatine the idiosyncratic parts and wherever they travel from,” helium said.  

Apple is besides navigating important ineligible battles. In a Wednesday ruling, Judge Yvonne Gonzalez Rogers excoriated Apple executives including CEO Tim Cook for deliberately trying to bounds and mollify a 2021 ruling intended to loosen the iPhone maker’s grip implicit the App Store. Apple has appealed Rogers’ order, but if it holds, companies including Epic, Spotify, and Patreon are readying to prehend the accidental to much freely sidestep Apple’s in-app payments and steer users to the web.