Apple Considers Using Generative AI for Faster Apple Silicon Design

Apple is investigating generative AI to accelerate its customized spot design, according to remarks by hardware main Johny Srouji past month.


Srouji outlined the company's involvement successful AI-assisted spot plan during a code successful Belgium, wherever helium received an grant from semiconductor probe radical Imec. Reuters was capable to reappraisal a signaling of his remarks.

"Generative AI techniques person a precocious imaginable successful getting much plan enactment successful little time, and it tin beryllium a immense productivity boost," Srouji said. He besides talked astir the relation of physics plan automation companies similar Cadence and Synopsys, which helium said are "critical successful supporting our spot plan complexities." Both companies are said to beryllium racing to integrate AI into their spot plan software.

The quality comes arsenic Apple faces scrutiny implicit its perceived lag successful consumer-facing AI. While competitors similar Google and OpenAI person dominated headlines, Apple Intelligence has struggled to lucifer rival offerings. Srouji's comments suggest Apple whitethorn beryllium taking a much holistic attack – leveraging AI down the scenes for spot improvement alternatively than focusing solely connected user-facing features.

During his speech, Srouji traced Apple's silicon travel from the archetypal A4 spot successful 2010 to today's processors, and took clip to underline Apple's bold decision-making during the 2020 Mac modulation from Intel to Apple Silicon.

"Moving the Mac to Apple Silicon was a immense stake for us," helium explained. "There was nary backup plan, nary split-the lineup plan, truthful we went each in, including a monumental bundle effort."

By each accounts, the modulation was an unqualified success, bringing melodramatic gains successful performance-per-watt, artillery life, thermal efficiency, and bundle compatibility achieved by Apple's M-series chips.

This article, "Apple Considers Using Generative AI for Faster Apple Silicon Design" archetypal appeared connected MacRumors.com

Discuss this article successful our forums