Apple Complies With Recommendation to Remove 'Available Now' From Apple Intelligence Page

Apple Intelligence features are nary longer marketed arsenic being "available now," pursuing a U.S. National Advertising Division (NAD) inquiry.


In a press release today, the NAD said it recommended that Apple discontinue oregon modify the "available now" substance connected the Apple Intelligence page, fixed it falsely conveyed that each of the features listed connected the leafage were disposable astatine the clip the substance was archetypal added. Apple disagreed, but it chose to respect the recommendation.

"While we disagree with the NAD's findings related to features that are disposable to users now, we admit the accidental to enactment with them and volition travel their recommendations," said Apple, successful a connection shared successful the property release.

Apple added the "available now" substance to the Apple Intelligence leafage soon aft iOS 18.1 was released connected October 28. Only immoderate promised Apple Intelligence features launched successful iOS 18.1, with others similar Genmoji, Image Playground, ChatGPT integration successful Siri, and Priority Notifications not disposable until iOS 18.2 done iOS 18.4. In addition, the personalized Siri features listed connected the leafage were delayed until the coming year.

Apple archetypal updated the leafage in mid-March to bespeak that the personalized Siri features are coming successful a aboriginal bundle update.

Apple past removed the "available now" substance from the Apple Intelligence leafage successful the U.S. connected March 31, according to the Internet Archive's Wayback Machine.

The "available now" substance did person an asterisk that led to good people indicating that immoderate of the Apple Intelligence features would beryllium coming implicit the people of the adjacent year, but the NAD said this footnote was not "sufficiently clear."

The NAD said the advertizing claims connected the leafage are present adequate.

The NAD, portion of the independent, non-profit enactment BBB National Programs, oversees the truthfulness of U.S. advertising. While its decisions are not legally binding, advertisers often comply with its recommendations, to debar antagonistic property oregon imaginable enforcement enactment from the U.S. Federal Trade Commission (FTC). When an advertiser does not comply with the NAD's recommendation, the NAD volition notation the lawsuit to the FTC for review.

This quality was first reported by The Verge.
This article, "Apple Complies With Recommendation to Remove 'Available Now' From Apple Intelligence Page" archetypal appeared connected MacRumors.com

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