Apple Cinemas responds to Apple lawsuit

Apple Cinemas, a theatre concatenation not affiliated with Apple, has responded to Apple’s recent lawsuit implicit alleged trademark infringement, as reported by MacRumors. In its lawsuit, Apple alleged that Apple Cinemas and proprietor Sand Media person tried to “capitalize connected the highly-regarded Apple brand” successful transportation with an “aggressive nationwide expansion.”

“We are committed to defending our brand, our history, and our continued close to run arsenic Apple Cinemas—an individuality that is and has ever been intelligibly chiseled and afloat compliant with each applicable trademark laws,” Apple Cinemas says. The institution states that the sanction “reflects our roots, opening with our archetypal planned determination astatine the Apple Valley Mall successful New England” and that it is present a “top 25 movie theatre chain” successful the US.

“Apple Cinemas is simply a long-established autarkic theatre concatenation with nary transportation to Apple Inc. Our sanction reflects our geographic roots and has ne'er been intended to suggest, oregon utilized to imply, immoderate affiliation with their brand. Furthermore, claims of user disorder are unfounded. Apple Cinema’s branding is intelligibly differentiated.”

While Apple alleged that Apple Cinemas and Sand Media person “refused to prosecute with Apple’s repeated efforts to resoluteness the substance amicably,” Apple Cinemas says that “we person responded reasonably and transparently to each ineligible communications regarding this substance and stay focused connected increasing our concern and marque successful bully faith, arsenic we person for implicit a decade.”

Apple Cinemas, which has astir of its locations successful the Northeast US, opened its archetypal West Coast determination successful San Francisco earlier this year.

Apple didn’t instantly respond to a petition for comment.