Apple CEO Tim Cook Shares '50 Years of Thinking Different' Letter

Apple CEO Tim Cook contiguous shared a "50 Years of Thinking Different" letter, up of the company's 50th day connected April 1, 2026.


"At Apple, we're much focused connected gathering time than remembering yesterday," said Cook. "But we couldn't fto this milestone walk without thanking the millions of radical who marque Apple what it is today."

Apple announced that it will observe the company's 50th anniversary implicit the coming weeks, but it has yet to uncover immoderate circumstantial plans.

Here is the afloat letter:Fifty years agone successful a tiny garage, a large thought was born. Apple was founded connected the elemental conception that exertion should beryllium personal, and that content — extremist astatine the clip — changed everything.

April 1st marks 50 years of Apple. From the archetypal Apple machine to the Mac, from iPod to iPhone, iPad to Apple Watch and AirPods, arsenic good arsenic the services we usage each time — the App Store, Apple Music, Apple Pay, iCloud, and Apple TV — we’ve spent 5 decades rethinking what’s imaginable and putting almighty tools into people’s hands. Through each breakthrough, 1 thought has guided america — that the satellite is moved guardant by radical who deliberation different.

That’s due to the fact that advancement ever begins with idiosyncratic — an inventor oregon scientist, a pupil oregon storyteller — who imagines a amended way, a caller idea, a antithetic path. That tone has guided Apple from the start. But it has ne'er belonged to america alone.

Every invention we bring into the satellite is conscionable the opening of a story. The astir meaningful chapters are written by each of you — the radical who usage our exertion to work, learn, dream, and discover. You’ve made breakthroughs and launched businesses. You’ve cheered up loved ones successful the infirmary and captured your toddler’s archetypal steps. You’ve tally marathons, written books, and rekindled friendships. You’ve chased your curiosity, recovered your caller favourite song, and shared stories that link america all.

In your hands, the tools we marque person improved lives, and sometimes adjacent saved them. And that is what inspires america — not what exertion tin bash alone, but everything you tin bash with it.

At Apple, we’re much focused connected gathering time than remembering yesterday. But we couldn’t fto this milestone walk without thanking the millions of radical who marque Apple what it is contiguous — our unthinkable teams astir the world, our developer community, and each lawsuit who has joined america connected this journey. Your ideas animate our work. Your spot drives america to bash better. Your stories punctual america of each we tin execute erstwhile we deliberation different.

If you’ve taught america anything, it’s that the radical brainsick capable to deliberation they tin alteration the satellite are the ones who do.

So here’s to the brainsick ones.

The misfits.
The rebels.
The troublemakers.
The circular pegs successful the quadrate holes.
The ones who spot things differently.

Here’s to you.
This article, "Apple CEO Tim Cook Shares '50 Years of Thinking Different' Letter" archetypal appeared connected MacRumors.com

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