Apple CEO 'Hell Bent' on Launching True AR Glasses Before Meta

Apple CEO Tim Cook is "hell bent" connected bringing existent augmented world glasses to marketplace earlier Meta tin execute the aforesaid feat, according to Bloomberg's Mark Gurman.


Writing successful his latest Power On newsletter, Gurman says that upcoming caller versions of Apple's Vision Pro mixed world headset are a "stepping stone" towards Cook's eventual decade-long extremity of making AR glasses – lightweight spectacles that users tin deterioration each time and which overlay graphics connected the existent world.

Cook has seemingly made the glasses a "top priority" for the company. "Tim cares astir thing else," Gurman quotes a idiosyncratic with cognition of the substance arsenic saying. "It's the lone happening he's truly spending his clip connected from a merchandise improvement standpoint."

Meta is presently processing existent AR glasses, and has already prototyped a mentation of the instrumentality it envisions bringing to wide market, dubbed Orion.

Gurman notes that it volition instrumentality "many years" for existent AR glasses to beryllium ready, with respective technologies inactive needing to beryllium perfected, including high-resolution displays, a high-performance chip, and a tiny artillery that tin supply all-day power.

Meta's non-AR Ray-Ban glasses person reportedly been a astonishment hit. These glasses are for taking pictures and conversing with an AI assistant. Apple is said to person discussed the anticipation of making akin glasses to vie successful the aforesaid space. Apple's rationale seems to beryllium that creating astute glasses could beryllium a precursor to processing existent AR glasses further successful the future.

Apple is besides said to beryllium adding AI-enabled cameras to the Apple Watch and AirPods implicit the adjacent mates of years.

There person been rumors astir Apple's enactment connected AR glasses – aka Apple Glass – for astir 10 years now, and the Vision Pro headset is what Apple built due to the fact that the exertion doesn't yet beryllium for the benignant of augmented world glasses that Apple is aiming for.

Gurman has antecedently reported that Apple is conducting idiosyncratic studies astatine its offices to gauge the entreaty of features and interfaces, and that the institution is moving connected a mentation of visionOS that volition tally connected glasses. Codenamed "Atlas," the studies are being led by Apple's Product Systems Quality team, portion of the hardware engineering division.
This article, "Apple CEO 'Hell Bent' connected Launching True AR Glasses Before Meta" archetypal appeared connected MacRumors.com

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