Apple CEO and Brad Pitt Promote 'F1 The Movie' at Fifth Avenue Store

8 hours ago 1
Apple CEO Tim Cook and Brad Pitt surprised fans astatine the company's Fifth Avenue flagship store implicit the play to beforehand the upcoming Apple Original Film "F1 The Movie."


The unexpected quality followed a packed sheet treatment featuring "Severance" formed members Adam Scott, Patricia Arquette, and Britt Lower to chat astir their enactment connected the deed Apple TV+ show.

Pitt greeted the assemblage and said helium was excited for fans to spot the movie, calling the high-octane thriller the "most visceral racing movie ever made." Meanwhile, Cook was keen to tout the film's authenticity and spoke astir however Apple's iPhone camera exertion utilized to seizure the immersive in-car footage. "It was important for america to beryllium authentic to the athletics and truly seizure that immersive feeling of being successful the car," Cook told attendees.

Apple's engineering squad developed a customized camera module utilizing iPhone components specifically for mounting connected Formula 1 cars during existent races. The module resembles a modular broadcast camera but contains an iPhone sensor and A-series chip. It was designed to withstand utmost speeds and conditions portion capturing footage successful Apple's ProRes format. Wired has an in-depth look astatine the engineering challenges down the attack that's good worthy a read.

Directed by Joseph Kosinski and produced by Jerry Bruckheimer alongside F1 fable Lewis Hamilton, the movie stars Pitt arsenic a seasoned operator attempting a classical comeback. "F1 The Movie" opens globally successful theaters and IMAX connected June 27. Apple has besides released a unsocial haptic trailer implicit connected the TV app that uses the iPhone's Taptic Engine to make vibrations that sync with the on-screen enactment – beryllium definite to springiness it a watch.
This article, "Apple CEO and Brad Pitt Promote 'F1 The Movie' astatine Fifth Avenue Store" archetypal appeared connected MacRumors.com

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