Apple Bucks China's Smartphone Slump With 23% Sales Jump

Apple saw a 23% year-over-year summation successful iPhone income successful China during the archetypal 9 weeks of 2026, importantly outperforming a broader marketplace diminution driven by anemic request and rising constituent costs, according to Counterpoint Research.


China smartphone income seemingly fell by 4% year-over-year successful the archetypal 9 weeks of 2026. Within this environment, Apple emerged arsenic the fastest-growing large vendor, with iPhone income rising 23% compared to the aforesaid play successful 2025. Counterpoint attributed Apple's awesome show partially to a operation of e-commerce discounts and the inclusion of the modular iPhone 17 successful authorities subsidy programs aimed astatine stimulating user electronics purchases.

Counterpoint noted that the rising outgo of representation components has been passed connected to vendors, forcing respective Android brands to set pricing strategies. Chinese smartphone makers OPPO and vivo person announced notable terms increases for immoderate existing models, with those changes acceptable to instrumentality effect this month.

In contrast, Apple has not announced immoderate comparable terms increases and is improbable to travel competitors successful raising prices, alternatively absorbing immoderate of the borderline unit from higher constituent costs to support pricing stability. The steadfast added that Apple's power implicit its proviso concatenation leaves it amended positioned than rivals to withstand rising representation costs.

Rising representation prices are expected to persist passim 2026. The probe steadfast expects China's smartphone marketplace to stay nether unit successful the coming months, with imaginable betterment successful June driven by the country's mid-year "618" buying festival. Counterpoint's findings are based connected its China Weekly Smartphone Sell-Out Tracker, which monitors retail income crossed the market.
This article, "Apple Bucks China's Smartphone Slump With 23% Sales Jump" archetypal appeared connected MacRumors.com

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