Apple Brings On Google Shopping VP to Lead AI Marketing Push

Apple has hired erstwhile Google VP Lilian Rincon arsenic its vice president of merchandise selling for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of merchandise for Google Shopping.


At Apple, Rincon volition beryllium successful complaint of merchandise selling and merchandise absorption for each of Apple's AI platforms, reporting to Apple selling main Greg Joswiak.

Rincon led the planetary merchandise enactment that handled Google's consumer-facing buying experiences, and earlier that, she was a manager of merchandise absorption successful the Google Shopping division, and she worked connected Google Assistant. Rincon archetypal joined Google successful 2017, and she besides antecedently worked astatine Microsoft and Skype.

Apple's AI selling efforts travel astatine a captious clip arsenic it prepares to rotation retired the updated chatbot mentation of Siri successful iOS 27, and Rincon has a batch of enactment ahead. Apple is seen arsenic being acold down competitors erstwhile it comes to AI development, some due to the fact that of its nonaccomplishment to deploy Apple Intelligence Siri features connected clip and due to the fact that iOS, macOS, and iPadOS connection acold less AI features compared to Android and Windows.

With ‌iOS 27‌, Apple is overhauling ‌Siri‌. We'll get the smarter ‌Siri‌ Apple archetypal introduced astatine the June 2024 WWDC keynote, positive Apple is readying for a afloat chatbot mentation of ‌Siri‌ that volition vie with chatbots similar Claude, Gemini, and ChatGPT.

We'll spot our archetypal glimpse of the caller AI features Apple has planned astatine the 2026 Worldwide Developers Conference, which begins connected Monday, June 8.
This article, "Apple Brings On Google Shopping VP to Lead AI Marketing Push" archetypal appeared connected MacRumors.com

Discuss this article successful our forums