Apple Breaks Into Most-Watched Shows of 2025

Apple has secured a top-five spot successful the most-watched streaming bid with its archetypal programming for the archetypal time, Bloomberg reports.


According information from Nielsen, Apple TV+ claimed 1 of the 5 most-viewed archetypal streaming titles successful the United States during the archetypal fractional of 2025. While Netflix maintained 3 of the apical 4 positions and Amazon's Reacher performed powerfully successful 2nd place, Apple emerged alongside those longstanding competitors for the archetypal clip with the 2nd play of Severance.

Nielsen's rankings are based connected full minutes viewed and correspond U.S. audiences only, combining viewership crossed connected TVs and prime devices. The most-watched shows successful the United States successful the archetypal fractional of 2025 are arsenic follows:

• Squid Game (Netflix), 15,074 cardinal minutes


• Reacher (Prime Video), 13,313 cardinal minutes


• The Night Agent (Netflix), 12,219 cardinal minutes


• Ginny & Georgia (Netflix), 10,201 cardinal minutes


• Severance (‌Apple TV‌+), 9,275 cardinal minutes


• 1923 (Paramount+), 8,536 cardinal minutes


• The Pitt (Max), 8,227 cardinal minutes


• The Handmaid's Tale (Hulu), 8,165 cardinal minutes


• You (Netflix), 8,097 cardinal minutes


• Landman (Paramount+), 7,826 cardinal minutes

Apple's emergence successful the rankings coincides with a broader trend; Netflix's stock of the most-watched streaming titles declined from much than 80% successful 2021 to conscionable nether 50% successful the archetypal fractional of 2025. The figures bespeak expanding contention from rivals specified arsenic Amazon, HBO, Hulu, Paramount+, and ‌Apple TV‌+, each of which person placed shows successful the apical 10 truthful acold this year. Disney+, by contrast, has not had a azygous archetypal bid look successful Nielsen's apical 10 to date.

While Netflix remains the astir accordant shaper of hits overall, with a larger fig of top-performing bid than immoderate different service, its stock of full streaming viewership has plateaued. Nielsen reported that full streaming depletion successful the U.S. grew by 6% year-over-year successful the archetypal fractional of 2025, but Netflix's stock of that maturation remained flat. Free ad-supported platforms, specified arsenic YouTube, Tubi, and the Roku Channel, are progressively capturing viewers from accepted TV and paid subscription services alike.

Apple does not disclose subscriber figures for ‌Apple TV‌+, but Ampere Analysis estimated successful May that the work has surpassed 60 cardinal paying users globally, with the strongest maturation occurring successful North America and Western Europe implicit the past 12 months. Apple has renewed Severance for a 3rd season.

This article, "Apple Breaks Into Most-Watched Shows of 2025" archetypal appeared connected MacRumors.com

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