Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Apple and Samsung person reportedly issued cease-and-desist notices to Xiaomi successful India for an advertisement run that straight compares the rivals' devices to Xiaomi's products. The 2 companies person threatened the Chinese vendor with ineligible action, calling the ads "disparaging."


Ads person appeared successful section people media and connected societal media that instrumentality cookware shots astatine the competitors' premium offerings. One full-page people advertisement published successful April wished readers a "Happy April Fools' Day" if they believed the iPhone 16 Pro Max's cameras could lucifer those connected Xiaomi's precocious launched 15 Ultra.

In March, different people advertisement described the triple lens array connected the iPhone 16 Pro Max arsenic "cute" and questioned whether it was "really the best," portion touting the Ultra's higher camera specifications and much affordable price. Xiaomi has launched akin advertisement campaigns against Samsung.

Apple and Samsung contend that the code of Xiaomi's promotions went beyond just competition, and portrayed the planetary marketplace leaders successful a antagonistic light. Comparative advertizing successful India is not prohibited provided they are fact-based and fair, but lawyers tin legitimately get progressive if the code and connection is perceived arsenic mocking.


For example, Samsung's promotional jabs astatine Apple usually instrumentality a much understated approach. Its ads typically don't telephone retired iPhones outright, and alternatively spotlight features wherever Samsung believes it has the edge.

The tech giants' responses to this peculiar advertisement run bespeak conscionable however fiercely contested India's smartphone assemblage has become. As the country's 2 starring high-end vendors, some brands evidently spot their estimation and marketplace stock arsenic captious successful 1 of the world's fastest-growing and astir lucrative markets, and mean to support them utilizing each the ineligible tools astatine their disposal.
This article, "Apple and Samsung Push Back Against Xiaomi's Bold India Ads" archetypal appeared connected MacRumors.com

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